Simplistic notion leads to seller confusion...

Real estate sellers and many real estate agents in Apple Valley CA, as a group, believe it is the “job” of the listing agent to “sell” the listed property.  This incorrect and simplistic notion leads to confusion amongst sellers, extended Days on the Market, and unnecessary expiration, cancellation and withdrawal of listed properties. 

It is the “job” of the listing agent to manage the sale of the property.  This process is multidimensional in scope. Managing a property includes determination of market value, and management of the price/position in a shifting market.  Solid, viable sales information is constructed and presented to the seller to determine a viable price that will get the property sold in whatever type of market exists.  The seller selects the price based on this information.  If the data is not accurate, overly optimistic or constructed to provide the seller a price that is needed then the scenario for under or over pricing exists. 

Managing also includes acting as a skilled intermediary during negotiations and escrow closing. Advertising is not a necessary element for the sale of any one property.  Advertising generally supports the agent’s business goal of meeting new prospects rather than the sale of a discrete property.  Often times, advertising retards the sales process by masquerading as a substitute for correct pricing. The forgoing is contrary to most common perceptions, making reality a well-hidden truth. 

Q:  Who loses when a property is under priced in any market?
A: The Seller

Q:  Who loses when a home is over priced in a declining market?
A:  The Seller

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